The Perks of Holiday Giving, Ways that Nonprofits Can increase their Fundraising, Suggestions from Global Giving
As summer gives way to colored leaves and crisper mornings, people are beginning to gear up for the start of the 2013 holiday season. Donors bundled up at home are enacting the spirit of holiday giving via the more convenient, and increasingly more favorable option, of donating online. The success of last year’s #GivingTuesday campaign, a pseudo-holiday in line with Black Friday and Cyber Monday, evidenced this trend with more than 2500 non-profits collecting a total of over $10 million in online donations. This gross total demonstrated a 46% increase from 2011 alongside a 25% increase in average gift size (http://givingtuesday.org/faq/).
Thus, Q4 proves itself to be a crucial period for non-profits like you to focus on raising funds. With the month of December alone encompassing a third of annual online giving and 22% of year-round donations accruing in the last two days of the month, this is not an opportunity to be missed! As holiday donors seize their last minute chance to make tax-deductible donations before the end of year, generosity is in high abundance. According to Charity Navigator, the average gift in December 2012 was valued at $142 versus the average of $91 for the year.
So how can you benefit from this profound trend of online holiday giving? For starters, take advantage of the extensive tools and training support that come with using GlobalGiving as a fundraising platform for your non-profit’s project. GlobalGiving is an innovative online fundraising platform for grassroots projects both within the US and abroad.
How can you join?
In order to secure a permanent spot on GlobalGiving, interested organizations must participate in an Open Challenge by posting one project that is required to raise $5,000 from at least 40 unique donors within the duration of the month-long challenge. The next Open Challenge runs from November 25, 2013-December 31, 2013
Apply to join today! Our next deadline is October 16th.
Visit our website today to find out more information about how you can get started with GlobalGiving and benefit from the wealth of Q4 holiday giving!
If you have any questions, feel free to reach out to us at firstname.lastname@example.org