Job, Net Impact, Chief Marketing Officer

Chief Marketing Officer

Net Impact is seeking its first Chief Marketing Officer (CMO) to develop and institute a bold marketing vision intended to position Net Impact as a highly relevant brand and market leader. Reporting to the CEO, the CMO will serve as a key member of the senior leadership team, lead the creation and implementation of a multi-year marketing strategy, and supervise a highly functioning team that spans brand strategy, marketing and communications, thought leadership, PR, membership, the website, and the annual flagship conference.

This is an exciting opportunity for a smart, creative, and transformational leader to play an influential role in helping an established nonprofit further develop its brand and accelerate its potential for impact.


Vision, Strategy, and Oversight

  • Lead a multi-stakeholder team in the visioning, creation, and implementation of a comprehensive marketing and communications strategy with a goal of building an even more forward-looking and compelling brand position and value proposition to Net Impact’s key audiences of students, professionals, funders, media outlets, and industry influencers
  • As part of the strategy, lead efforts to exponentially grow Net Impact’s influence, audience, and relevance to the field through improving current activities and embarking in bold new ventures
  • Gain first-hand knowledge of Net Impact’s programs in order to leverage and articulate the activities, stories, and impact of each program.
  • Spearhead new thinking around how to communicate a cohesive value proposition of program offerings to prospective and existing members
  • Provide high level leadership to Net Impact’s awareness and engagement strategies, bringing a savvy perspective about ways to create broader awareness and deepen engagement through Net Impact’s website, social media channels, placed and earned media, and web-based products
  • Lead Net Impact Conference team to produce and grow Net Impact’s flagship event that attracts over 2,500 people annually
  • Uncover and develop innovative opportunities to generate and significantly grow $1M+ in earned revenue streams, including conference registration, advertising and membership revenue. Support development team and others to productize and price other opportunities
  • Leverage consumer insights, understanding of marketplace and competitive dynamics, and other data in order to inform marketing decision-making and desired outcomes

Executive Leadership and Staff Management

  • Provide visionary and supportive leadership to bring together the four groups within marketing (brand strategy/thought leadership, marketing/membership, website, and conference) to create a cohesive and collaborative organized aligned around key organizational goals. Net Impact’s marketing divisions are comprised of 14 staff (including 4 director/VP-level reports).
  • Foster an environment of creativity, innovation, and productivity, championing new ideas and approaches as appropriate.
  • Establish and articulate clear marketing priorities across organization and team. Effectively negotiate trade-offs with key stakeholders when new and/or competing interests arise.
  • Work collaboratively across the organization to solicit input and coordinate the participation of the Board, executive team, program team, and other key stakeholders on marketing initiatives.
  • Serve as a key member of the executive team, contributing to overall organizational strategies and representing the priorities and perspectives of the marketing function.
  • Model and participate in promoting a fast-paced, results-oriented, and collaborative organizational culture


  • At least 15 years of marketing leadership experience including demonstrated success building compelling brands, preferably including nonprofit, social enterprise, membership network, or cause marketing agency experience.
  • Experience developing high-level marketing and brand strategy in line with the global strategic vision of the organization. This includes brand positioning, awareness, and extension.
  • Proven ability to lead transformational change within an organization and to improve marketing’s contribution internally and externally.
  • Enthusiastic commitment to Net Impact’s mission and genuine interest in inspiring and supporting students and professionals to use the power of business to create a better world.
  • A balanced approach of creative vision and business acumen in order to develop and advance an overall marketing strategy that positively impacts Net Impact’s visibility, reputation, and relevance.
  • An ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.
  • Up-to-date knowledge and a commitment to continued learning about branding, product/program marketing, event marketing, earned/paid media, social media, content marketing, thought leadership, and other core marketing tools and concepts
  • A proven track record of success and innovation with web-based marketing techniques intended to increase user engagement, build loyalty, and/or “productize” a social movement.
  • Visionary and supportive leadership and staff management skills, with the ability to bring out high-performance and encourage staff to embrace “big and bold” thinking.
  • Skilled communicator who can translate marketing concepts into terms for all stakeholders to grasp and support. Demonstrated ability to communicate and engage effectively with younger / Millennial audiences
  • Strong analytical skills, with a sophisticated understanding of how key business drivers, sector and consumer trends, and the competitive landscape impact marketing strategy and decisions.
  • A flexible and entrepreneurial attitude, with a natural comfort with ambiguity and willingness to “do more with less” in a resource-constrained environment.
  • Ability to thrive in a fast-paced, results-oriented, and collaborative work culture, as well as an interest in advancing the organization’s culture to be even more strategic, innovative, and high-performing.
  • BA required; advanced degree in marketing, communications, or business administration is a plus.

About amybanda01

I am a purpose driven African woman of Cameroon origin. I enjoy exchanging New and Brilliant Ideas for growth, watching News and Movies, Practicing Journalism to inspire as a pace setter and going on Adventure. I run 3 flagship programs 'Monuments', 'Views, Voices $ Visions' and 'Cameroon's Crow' every 1st and 3rd Wednesday at 9.30pm, Saturday at 10am and Tuesday/Thursday at 6.30am respectively on Ltm TV. On my page details of certain topics on my show are discussed. Brain behind 'Voice of the Voiceless' and the relaunch of 'Good Morning Cameroon' show on Stv, I empower the youth towards innovation, self belief, talent discovery and personal development, nurturing a hardworking spirit and branding on most of my shows. I Love making new friends and I enjoy informing in tit bits.
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